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Partner Ecosystem Guide to Marketing with Generative AI by Bob Mitton, Co-Founder & Managing Partner, Expera Consulting
'The Partner Ecosystem Guide to Marketing with Generative AI' is your go-to practical resource for significantly enhancing your marketing strategies. Why partners matter: Success with generative AI isn’t just about the technology—it’s about the people and partnerships that bring it to life. With collaboration at the core, this guide empowers you to strengthen your ecosystem, fueling collective growth and innovation.
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Report: Marketing AI Institute Survey Report. Nearly 1,800 respondents and 25 questions on AI adoption
Why Expera chose this: We like a good data set to support what we see in the marketplace, and this survey by our friends at the MAII delivers that and more.
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Article: IBM: Shedding light on AI bias with real-world examples
Why Expera chose this: Expera champions responsible AI. This article illuminates how AI bias arises and can be mitigated, empowering us to build fairer, more trustworthy AI systems.
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Blog Post: The Strategist Blog: Unleash Your Inner Threat Hunter
Why Expera chose this: AI security isn't just for IT. This post empowers every user to be a threat hunter, ensuring your organization stays secure and compliant.
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Webinar: Creative GenAI Applications to Fuel Early Start-Up Growth
Why Expera chose this: Actionable advice to supercharge your product launch with AI, from content creation to sales optimization.
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Report: HBR and Canva: Creativity as a Catalyst for Business Growth
Why Expera chose this: Creativity isn't just a nice-to-have. This study proves its vital role in driving an organization's future success, making a strong case for fostering a creative culture.
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Blog Post: The Strategist Blog: Leverage the Personalities of AI Tools
Why Expera chose this: Get to know your AI tools on a deeper level. Tool-osophy 101 offers valuable insights into how their "personalities" influence your creative process.
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Case study: Moderna & OpenAI
Why Expera chose this: This groundbreaking partnership between Moderna and OpenAI is paving the way for a new era of AI-powered drug discovery.
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Article: McKinsey: Why agents are the next frontier of generative AI
Why Expera chose this: AI is moving beyond information and into action. This article highlights the potential of AI agents to reshape the workplace, making them a must-watch for any forward-thinking organization.
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Report: Writer and Marketing AI Institute
Why Expera chose this: This resource from our friends at the MAII and Writer provides actionable insights and practical examples to help you leverage AI for real business outcomes in content marketing.
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Podcast: AI Edge: The Communicator's Guide to Ethical AI Integration: Guest Jennifer Clemente
Why Expera chose this: Jennifer Clemente, our former AI Council Member at VMware, shares invaluable insights on navigating the complexities of AI adoption within communications teams.
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Blog Post: The Strategist Blog: Find Your Use Case
Why Expera chose this: We believe in bold, doer moves! This post shares how to identify a GenAI use case and lead adoption at your organization.
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Article: Harvard Business Review: How Generative AI Can Augment Human Creativity
Why Expera chose this: This Harvard Business Review article explores how AI can augment human creativity and promote divergent thinking, leading to more innovative solutions.
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