Fortune 500 Healthcare Leader: Advancing Creativity with a Private LLM
The Challenge
A major healthcare company wanted to use its private LLM to leverage AI for more creative results. It needed guidance on pushing boundaries without sacrificing compliance.
The Journey
Catherine Richards, Expera's creative AI expert, led a workshop on practical strategies for maximizing the creative potential of their private LLM. The teams discovered how to achieve higher quality and engagement while remaining compliant through prompt engineering, collaboration techniques, and a focus on responsible content creation.
The Destination
Teams across the organization were inspired to experiment and innovate, producing more compelling content with their existing AI tools. The workshop demonstrated that with a private LLM, creativity and compliance can go hand in hand.
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Catherine Richards, Expera Enterprise AI Strategist
Mucker Capital: Creative GenAI Applications Fuel Early Start-Up Growth
The Challenge
Early-stage startups often grapple with limited resources and fierce competition. Recognizing the transformative potential of AI, but unsure how to leverage it effectively for growth, many founders find themselves at a crossroads. The challenge lies in understanding how to integrate AI strategically into their marketing and sales efforts to achieve maximum impact.
The Journey
Mucker Capital, committed to empowering its portfolio companies, hosted a Growth Session featuring Expera expert Bob Mitton. This session provided a platform for founders to gain practical insights into leveraging AI for product launches, content creation, and sales optimization. The experts shared real-world examples and actionable strategies, fostering an environment of learning and collaboration.
The Destination (Results)
Expera equipped founders with the knowledge and tools to harness the power of AI for their businesses. Startups gained a deeper understanding of how to utilize AI to streamline processes, personalize customer experiences, and drive conversions.
"The Mucker Growth Session was incredibly valuable. The insights shared by the experts were practical and actionable, and I left feeling empowered to leverage AI to take my startup to the next level." - Attendee feedback
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Bob Mitton, founding member of VMware's AI Council and Expera AI Change Management Strategist
Ragan Communications: AI Certification Course Session
The Challenge
Engage 500 communicators to elevate their use of AI's creative potential during a single, high-impact course session.
The Journey
Catherine Richards, Expera's creative AI expert, tapped into the unexpected, using kinetic art's 'surprise' principle to help attendees push the technology beyond generic AI outputs. Practical strategies turned apprehension into excitement, showcasing AI as a creative collaborator.
The Destination
The webinar sparked a wave of AI experimentation among attendees, eager to apply these strategies to elevate their storytelling and content creation. This success proved that even a brief, focused session can inspire tangible action and equip creators to think differently about AI's potential.
"I've taken five AI certification courses, and this session was the most thought-provoking and actionable." - Course Attendee
Catherine Richards, Expera Enterprise AI Strategist
Expera Consultant: Speed Dating in Santa Barbara to Accelerate Intentional AI
The Challenge
Amidst a bustling industry conference in Santa Barbara, Catherine, an expera consultant, faced a fun opportunity: meet with seven Fortune 500 communication leaders in one-on-one advisory sessions, all within a focused 16-hour window. Each leader, at varying stages of AI adoption, sought personalized insights and strategies to empower their teams and organizations.
The Journey
We embraced this "speed dating" approach, maximizing each interaction to deliver tailored guidance on AI strategy, ethical considerations, or change management. Catherine provided actionable recommendations and creative AI use cases specific to each leader's industry and challenges.
The Destination
Leaders left excited to lead AI use purposefully, furthering their positions as emerging AI authorities within their organizations. This rapid, focused approach proved that the intentional use of AI can be ignited even within the shortest timeframe, sparking a wave of AI-driven initiatives across healthcare, aerospace, retail, the US Government, food and beverage, and fintech.
Some feedback:
"I really valued our discussion – pretty eye-opening stuff." Fintech Exec
"I can't thank you enough for this information! This will be incredibly helpful as our working group continues this effort." US Government Leader
Catherine Richards, Expera Enterprise AI Strategist focused on growth and expansion using AI
Expera Consultant: Breaking the Silo Ceiling in Responsible AI Adoption
The Challenge
VMware recognized the potential of AI but faced a fragmented approach, with initiatives scattered across departments and a lack of centralized leadership. Gaining executive buy-in and fostering collaboration across diverse teams were critical to unlocking AI's full potential.
The Journey
A grassroots initiative, spearheaded by passionate individuals across marketing, legal, IT, and other functions, emerged to address these challenges. The VMware Marketing AI Council was formed, breaking down silos and creating a unified platform for AI exploration. The council's collaborative efforts to develop guidelines, pilot projects, and educational resources showcased the tangible benefits of AI, demonstrating its value to executive leadership.
The Destination
The VMware Marketing AI Council's success story proved that cross-functional collaboration and intentional AI implementation go hand-in-hand. By gaining executive buy-in and empowering teams across the organization, they not only accelerated AI adoption but also fostered a culture of responsible innovation. This case study highlights the transformative power of breaking down silos and uniting diverse perspectives to achieve AI success.
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Bob Mitton, founding member of VMware's AI Council and Expera AI Change Management Strategist