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Meet the Hearts & Minds Behind Intentional AI

Our Guiding Principles

Human-First | We put people at the heart of AI.

Intentional | We guide responsible and ethical AI use to achieve stated goals.

Growth Mindset | We pursue expansion and growth with purpose. Efficiencies and cost savings are the bare minimum of what the technology can help us achieve.

Sustainable | We're builders. We build for long-term growth. 

Outspoken about AI and Driven to Make a Difference

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Bob Mitton

AI Change Management Strategist

Bob, a change management expert and former Director of Product Marketing, has a proven track record of building and scaling AI initiatives within global organizations. His expertise in content and messaging ensures your AI strategy resonates with stakeholders and drives adoption.

Certifications

  • Jasper Certified
  • Piloting AI for Marketers Series
  • Marketing AI Institute
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Catherine Richards

Enterprise AI Strategist

An enterprise AI strategist with a background in leading strategies at top tech companies, Catherine drives business outcomes and professional growth across various industries by translating complex AI concepts into actionable insights and strategic use cases for C-suite and creative leaders.

Certifications

  • Jasper Certified
  • Piloting AI for Marketers Series
  • Marketing AI Institute
  • Forrester Adopting Zero Trust
  • Forrester Pillars of SaaS Marketing
  • Design Thinking, IDEO
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Lisa Perri

AI Trust and Data Integrity Strategist 

A security-focused product marketing leader, Lisa understands the importance of trust, privacy, and data integrity in AI. She helps you to ensure your AI initiatives are effective, ethically sound, and aligned with industry best practices. 

Certifications

  • PMC-II
  • ITIL v3 Foundation
  • ITIL v2 Foundation ITSM

Our Award-Winning History

In 2023, we pioneered one of the world's first Marketing AI Councils at VMware, a groundbreaking initiative to safely and ethically integrate generative AI into our global marketing operations.  
  • We empowered 750+ marketers with AI skills in just 6 months.
  • Slashed project timelines by 90% and boosted click-through rates by 30%.
  • Delivered 12 proof-of-concept use cases, demonstrating the potential value of AI across different organizational functions.
  • Improved the UX of enterprise-grade generative AI tools through test-piloting platforms by Jasper and Writer.
Our proven expertise is now the foundation of Expera Consulting, helping you achieve similar AI-driven success.

"Are you intentionally empowering your creative minds to delight customers in new ways? The most successful organizations are leading the way - 47% of them are already harnessing the creative power of gen AI for strategic growth."

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Catherine Richards on expansion through creative augmentation
"Don't just plan for AI, win at executing it. Partner with those who prioritize action, provide proven methodologies, and possess the agility to deliver results."
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Bob Mitton on choosing a change management partner
"Building ethical AI demands diverse data and diverse teams. Organizations should seek partnerships that bring a wide range of perspectives and expertise to the table."
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Lisa Perri on the value of diversity in mitigating bias and ensuring fairness

Learn, Network, Shape the Future: Explore Our AI Events

Stay ahead of the curve and join us at these events, live or on-demand, where we share actionable strategies and real-world experiences.  For more, dive into our content library for a wealth of knowledge at your fingertips.

Webinar for Start-Ups

Creative GenAI Applications to Fuel Early Stage Startup Growth

Watch replay

The Strategist Blog

Post: Making GenAI Work for Work: Impact Eats Status

Learn 5 pro moves to drive career and business impact as AI democratizes opportunity.

International GenAI Conference, Greece

Empower Yourself: 5 Steps to Go from Observers to Doers in the Era of GenAI

Register for the next one, Nov 2024
Quote source: Research by Harvard Business Review Analytic Services, in association with Canva

See how Expera brings intentional AI to life.